Shifting Gaia

MASCARA EIR

MASCARA EIR - Main image
$15.41 $23 In stock

Category: Mascara

Mascara Eir brings together a considered formula and a wide oval volumizing wand to build lash volume with calm precision. Developed in cooperation with Swedish researchers and dermatologists, this vegan mascara is infused with highly purified mineral pigments for rich, buildable colour that layers smoothly without clumping. Conditioning ingredients including castor seed oil, carnauba wax, and tocopheryl acetate work alongside the pigments to keep lashes feeling cared for through the day.

  • Wide oval volumizing wand distributes formula evenly across each lash, making it easy to build from natural to full volume in a few coats.
  • Highly purified mineral pigments deliver intense, consistent colour payoff in a smooth vegan formula developed with dermatologist input.
  • Updated lighter packaging reduces material consumption and lowers carbon emissions during transport, reflecting IDUN Minerals' ongoing sustainability commitments.

At 13.5 ml, the Mascara Eir is a considered everyday staple: ingredient-transparent, skin-kind in its approach, and designed to perform reliably from the first application to the last.

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Standard Shipping: Handling (business days) 0–1; Transit (business days) 7–15.

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Express Shipping · United States: $3.99

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United States · Return window (days after delivery): 30. Return method: By mail. Return postage: Seller pays.

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Customer Reviews (4.8 / 5 · 5 reviews)

Timothy ★★★★★

I’ve tried a lot of volumizing mascaras and most feel heavy by midday, but this one builds up in layers without clumping or drooping. The wide oval wand really does let you work calmly along the lash line, which I appreciate on rushed mornings.

Joseph Q. ★★★★★

Three weeks in and my lashes still look full by evening, which never happened with my old tube. The wide oval wand actually catches every lash without stabbing my waterline, and the formula doesn't flake even on long workdays.

Penelope ★★★★★

The wide oval wand feels almost sculptural—it coats every lash in one sweep without any stabbing or clumping. My lashes look noticeably fuller by lunchtime, and the formula stays put through a rainy commute.