Soothing Shampoo | Mama + Baby Safe

Rustic Strength Soothing Shampoo is built around one straightforward idea: clean ingredients that work gently for every member of the family, from newborns to nursing mamas. Coconut-based and plant-based cleansers, including cocamidopropyl betaine and coco-glucoside, lift excess oils and residue without stripping the scalp's natural moisture balance. Kosher vegetable glycerin follows through, conditioning from root to tip so hair stays soft rather than squeaky-dry.

• pH-balanced, color-safe formula cleanses thoroughly without disrupting the scalp's natural hydration or altering color-treated hair.
• Free from sulfates, parabens, phthalates, carcinogens, dyes, and added fragrance, making it genuinely suitable for sensitive, irritated, or reactive skin.
• Safe for pregnant and breastfeeding mamas as well as babies, with no added scent and high-purity ingredients throughout.
• Available in 16 oz plastic through gallon-size glass or plastic containers, so you can choose the format and volume that fits your household routine.

Made in small batches at a family-run facility in the Ozarks, this shampoo arrives fresh and ready to use. If you want a daily wash that brings real ingredient transparency to the whole family's hair care, Soothing Shampoo is a practical, no-compromise place to start.